He's right, it happens all the time. People will dismiss what he says and just label him an attention-seeking whore (which, to be fair, he is), but look at a guy like Pau Gasol; I remember literally a month before he was traded to the Lakers I was arguing with someone on another website about how he'd be an awesome addition to the Nets (who were rumored to be discussing a deal with the Grizzlies at the time). The guy I was arguing with, who clearly had little to no knowledge of his game, wouldn't even want to trade RJ for him straight-up. Very few people had knowledge of his game and what he brought to the table because Dirk, Duncan,and Amare were getting more national TV exposure in 2 weeks than Gasol was getting all year. A few years later, it's a popular opinion to call Gasol the best PF in the league, even though he's basically the same player, just a little tougher. TV exposure does wonders.