Here's an idea: stop charging so much for healthy food products. Nowadays, I walk into the store and buy dinner for myself and Jessica, and it costs as much (or more) than what it would if I just went to Taco Bell. People notice it, and they wonder why the hell they would bother cooking, in that case, if you can just have your tacos cheaper at a fast food place. Then, once you pull up to order, you're getting unhealthy tacos, not those you can make at home (maybe you thought about chicken tacos, but at Taco Bell, you're going a different route), and, well, there you go.