Cavaliers/Celtics Game 6 – ESPN’s Second Most-Viewed Basketball Game

[Cobb]

ESPN Media Zone

 

ESPN’s exclusive telecast of the Eastern Conference Semifinal Game 6 between the Cleveland Cavaliers and Boston Celtics Thursday, May 13, at 8 p.m. ET earned a 6.6 rating and an average of 6,552,000 households and 8,983,000 viewers to become the network’s second most-viewed basketball game (college or pro). The telecast only trails last year’s Western Conference Final Game 4 between the Los Angeles Lakers and Denver Nuggets (6.9 rating, 6,746,000 households and 9,833,000 viewers). The Cleveland/Boston telecast is ESPN’s highest-rated and most-viewed Conference Semifinal ever, surpassing last year’s Game 6 between the Los Angeles Lakers and Houston Rockets (5.4 rating, 5,306,000 households and 7,352,000 viewers).

 

Last night’s Game 6 is the third most-viewed program on ESPN in 2010 and the fourth most-viewed program on ad-supported cable among households and viewers. The telecast is the fifth most-viewed NBA Playoff game ever on cable among households and viewers. It was the highest-rated and most-viewed program of the night among M18-34, M18-49 and M25-54 on all networks (broadcast or cable). In addition to key male demos, ESPN won the night among P18-49 and P25-54.

[Dash]

The Cleveland/Boston telecast is ESPN’s highest-rated and most-viewed Conference Semifinal ever, surpassing last year’s Game 6 between the Los Angeles Lakers and Houston Rockets (5.4 rating, 5,306,000 households and 7,352,000 viewers).

 

Drat.

[NJNJ]

Definitely not a surprise. After all, everybody and their mommas were talking about this game.