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Ted Leonsis sticking with the Wizards


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"I'm being very sincere and direct, I've probably gotten 8,000 e-mails, and I'll betcha 2,500 of them have argued very passionately why we should change the name back to the Bullets, or why we should keep the name Wizards, or why we should have a new name," he said. "And a re-branding effort is truly a massive undertaking, because people forget, you're not just changing a name or creating a new name in your own building for your own team, it ripples through national television, all the local networks, all the local teams. I mean, it's a big effort, and it honestly takes no less than 25 months, and it's millions and millions and millions of dollars.

 

"And so I have so much to do, and there's so much work immediately in front of us, and there are so many investments that we need to make, I've honestly decided to just punt on the decision.

http://voices.washingtonpost.com/dcsportsbog/2010/10/leonsis_says_hes_punting_on_wi.html

 

Good choice, I don't mind the Wizards, and I love the reasoning behind this decision.

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