magicbalala245 Posted August 18, 2011 Report Share Posted August 18, 2011 Under Armour is one of the best up-and-coming sportswear companies around and, if you didn't notice, they're having an excellent summer. They signed Derrick Williams and Kemba Walker to endorsement deals while giving Brandon Jennings plenty of exposure. Their brand is growing and so is their popularity. But in order to be the best, UA needs to challenge the likes of Nike, adidas and Reebok, which is exactly what they're attempting to do in their latest ad campaign. Under Armour launched a new commercial that takes subtle shots at their competitors. First, they call out LeBron James and Nike: "We are not royalty. We don't claim crown to a kingdom we haven't earned yet." The ad also calls out Dwight Howard (adidas), Kobe Bryant (Nike) and Allen Iverson (Reebok): "We don't represent the followers, the ones who get bought. The kings, the superheroes or the snakes that get caught in something so fictional that athletes turn into actors; a legacy reduced to a press conference concerning practice." The shots don't stop there. Last night, Jennings called out Bryant on Twitter. He challenged the Black Mamba, saying that he wanted to match-up with him individually at some point this summer. To top off the tweet, he included a picture of himself wearing an Under Armour shirt that reads "Nobody Likes a Snake" in purple and gold font. This shirt is currently available exclusively at Finishline stores for $24.99. Rather than promoting their products the traditional way, Under Armour is going after their competition to make headlines and generate more interest. It's working. T-Shirt that Jennings was promoting with Nobody likes a Snake http://img580.imageshack.us/img580/3061/scaledphptn0server614fiw.jpg Commercial that takes shot at Kobe, Dwight, & LeBron Quote Link to comment Share on other sites More sharing options...
NomarFachix Posted August 18, 2011 Report Share Posted August 18, 2011 Nobody likes a guard who has shot 38% for his career either, Mr. Jennings. 1 Quote Link to comment Share on other sites More sharing options...
ChosenOne Posted August 18, 2011 Report Share Posted August 18, 2011 lmao who the [expletive] is Jennings to take shots at anyone? He needs to make a name for himself first then open his mouth against a superstar. Quote Link to comment Share on other sites More sharing options...
magicbalala245 Posted August 18, 2011 Author Report Share Posted August 18, 2011 Do you guys think Jennings is pressured into doing this because this is an Under Armour movement they are doing and Jennings is the face of Under Armour for the basketball things till either Derrick Williams or Kemba prove in the NBA they are better players to market then Jennings? Quote Link to comment Share on other sites More sharing options...
Owner Real Deal Posted August 18, 2011 Owner Report Share Posted August 18, 2011 Nike Dri-Fit > Under Armour 2011 Iverson > Jennings I won't even tell you what I think about Kobe, LeBron and Howard when compared to B-Jen. This is sad. 1 Quote Link to comment Share on other sites More sharing options...
ChosenOne Posted August 18, 2011 Report Share Posted August 18, 2011 Do you guys think Jennings is pressured into doing this because this is an Under Armour movement they are doing and Jennings is the face of Under Armour for the basketball things till either Derrick Williams or Kemba prove in the NBA they are better players to market then Jennings? Knowing Jennings i dont think anyone forced him into doing this lol, he a fool when it comes to opening his mouth. Quote Link to comment Share on other sites More sharing options...
ChosenOne Posted August 18, 2011 Report Share Posted August 18, 2011 Nike Dri-Fit > Under Armour 2011 Iverson > Jennings I won't even tell you what I think about Kobe, LeBron and Howard when compared to B-Jen. This is sad. [expletive] yeah! Quote Link to comment Share on other sites More sharing options...
Owner Real Deal Posted August 18, 2011 Owner Report Share Posted August 18, 2011 http://img580.imageshack.us/img580/3061/scaledphptn0server614fiw.jpghttp://i56.tinypic.com/14ya0j9.jpg 3 Quote Link to comment Share on other sites More sharing options...
Karl Malone Posted August 18, 2011 Report Share Posted August 18, 2011 Under Armour doesnt care about Jennings. This is all about getting their name out there more. Quote Link to comment Share on other sites More sharing options...
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